Female Bloggers & Their Impact on Gender Inequality

I've been blogging for a few years now, and even though I am no where near being a mega-successful blogger, I have watched from the sidelines as the art of blogging and influencing has taken shape over time. What blows my mind the most about the whole concept, is that women (and a few very stylish men) have taken what was essentially just a hobby and created an entire industry. One that has not only changed the face of marketing and brand outreach, but it has created jobs in a space that did not previously exist. Most importantly, it allows women everywhere to be chasing their dreams. Before "blogger" and "influencer" were real job descriptions, it seemed like the only people who were really "living the dream" were a handful of carefully picked, very lucky celebrities. Thanks to the digital age we live in, women are turning their hobbies into a side hustle, their side hustle into their full time job, and their full time job into a dream come true. 

Now here's something to think about: there was a time (not so long ago) when women were meant to be seen and not heard. The concept of a "trophy wife" was a real thing. Men went to work, earned the money and took care of all the "important stuff", while women were meant to look pretty in their up-do's and heels, waiting with a pot roast fresh out of the oven for when their husbands came home. Decades of history confined a woman's role in society to homemaking and raising children. Now don't get me wrong: I am ALL for homemakers and stay at home moms. Those are, by no means, easy jobs and among the most selfless and noble, to say the least. I have a deep appreciation and unwavering respect for those women. But the concept of that being the only path for a woman's life to take....it's just something I can't get into. Fast forward to present day and it's quite a different picture. The year of 2018 is undoubtedtly going to be the year of the woman, and boy has it been LONG overdue. With campaigns like #metoo and #timesup trending (I'm not even going to get into the political climate...), it's been a topic heavy on my mind and it led me to a realization that I think is equal parts incredible and ironic. 

If there was ever a time to be stepping into the world of influencing, now is that time. But I never realized just how relevant it is, considering how drastically women's role in society has changed over the last 100 years. Society once demanded that women be restricted to homemaking, raising children and looking nice for their husbands. They were expected to aspire to marriage, not careers. If their personal goals and aspirations didn't align with their husbands, they became obsolete. But female bloggers everywhere have taken those outdated ideals, flipped history upside down on it's head, and turned it into one of the most desirable, money-making industries in the present day. How's that for a big middle finger to female oppression and gender inequality? Women are juggling housekeeping, a day job, raising kids and a successful blog....and they look damn good doing it. Some of the most common (and successful) blogs that I know of, all fall under the spheres of cooking, homemaking, fashion, beauty and raising kids. Not to mention, the woman is the face of the brand and the front runner, while their husbands and boyfriends are often the behind-the-scenes, unseen supporters (shoutout to all the Instagram husbands/BFs out there, we love you!!!). 

Being a micro-blogger myself, I can confidently say that I rely on digital influencers for so many aspects of my life. My kitchen is full of cookbooks written by food bloggers. When I need some tips on beauty hacks and makeup how-to's, the first (and only) place I check is Youtube and it's millions of tutorials. If I'm looking for new clothes or jewelry, I scroll through Instagram accounts of all my favorite bloggers (thank GOD for that swipe up feature!). Everything from travel guides and party-planning tips, to mommy advice (and so much more) can be found in the sphere of blogging. To think that the things that were once deemed frivolous, inferior and not worthy of being a "man's job", have turned women everywhere into entrepreneurs, business owners, ambassadors and millionaires....well that makes me REALLY freaking proud to be a woman. 

In light of it being MLK Day, I wanted to end with a quote from Coretta Scott King that I just so happened to come across while working on this post, because it is as relevant today as it was on the day she said it. In regards to supporting her husband but not wanting to live in his shadow: 

I said, ‘Well you know, I love being your wife and the mother of your children. But if that was all that I did, I would go crazy,’
— Coretta Scott King

So here's to all the women out there who are making decisions about their lives, living their truth, taking control and following their dreams...whatever they may be. 

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xox

A.